During the limbo period between their first and second collections, R.A.D (Real Artistry Dreams), LLC. was releasing a hoodie to grow its audience, build anticipation, and establish a stronger brand ethos before releasing its second collection.
See it through.
The Brief:
Direct a multi-channel campaign of a new product that effectively introduces the lifestyle of the brand to the current audience along with new audiences; while building anticipation for a new collection.
if you can imagine it,
you can create it.
Commercial.
The purpose of this commercial was to set the stage for why the brand had been missing after the first collection. I wanted to build anticipation for what was to come, while effectively communicating the brand’s ethos of “Life is your canvas. Feel Free to Create.”
design Collateral
I designed the poster used in the commercial to communicate to audiences the brand’s absence and a new collection coming. I also animated the logo to be used in the video. Further heightening deepening the energy of the brand through visuals. This animated logo will also help the brand to expand into a production company.
